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Imagine you create a keyword list that includes terms related to boots.
Websites about boots would be targeted by the keywords on your list.
It stores your entire Google keyword research so that the data is always available to you (even when not online).
You can copy and paste the generated keywords into any external application.
Remember, each ad group should contain keywords that directly relate to that group's theme.
Learn more about choosing keywords for Display Network campaigns.Your keywords should match the terms your potential customers would use to find your products or services.Learn more about how to add, edit, and remove keywords.If instead you add all your keywords and ads to one ad group, a customer searching for "women's evening shoes" may see your ad about "men's tennis shoes." Learn more about creating a new ad group.If own a shoe store, you might create 2 ad groups: 1 for running shoes and 1 for evening shoes.